Digital marketing is an element of marketing which uses digital technology and internet based technologies like mobile phones, desktop computers and various other digital media and platform to advertise products and services worldwide. This form of marketing covers a broad spectrum, from traditional marketing practices like radio, TV, print, and cinema to online marketing strategies like email marketing, search engine marketing, social media marketing etc. These techniques help businesses in reaching their customers at the right time and helps in increasing brand visibility, sales and customer base. Today, marketing has become a major part of any businesses and a solid strategy is required to implement an acceptable business program.
The traditional forms of marketing have been widely used and have provided results. For instance TV commercials are effective in delivering quick messages and in creating brand recognition. Print ads are also used for increasing brand awareness and for providing greater visibility to particular products. However, when it comes to digital marketing, many companies have failed to deliver their desired results and this is mainly due to poor strategy and execution. Let us look at some of the key aspects which can be used to ensure better results:
Targeting – A clear target is very important for effective digital marketing. It’s not good to target potential customers who may not be interested in your product or services. For effective advertising, you need to reach to the right audience, those who would be interested in your product or service. With the help of social media, you can do so. You can use Facebook, Twitter and YouTube for this purpose.
Audience – There are different channels and ways in which you can target your audience. You can either use pay per impression channels, cost per click or cost per action channels. Each channel has its own benefits but each also has its disadvantages. To understand the benefits and the limitations of each of the channels, you need to study the consumer behavior and consciousness. Your digital marketing strategy should be based on that. The best place from where you can gather information about user behavior is from the Facebook page.
Business Strategy – The way in which you approach a business can make or break your digital marketing strategy. There are many B2B digital marketers who fail to get the results that they want. They don’t focus on the marketing process and instead opt for buying leads. They then wait for the leads to generate sales for their brand. This may work for a while but more likely than not, the buyer ends up losing interest in the product.
Digital advertising platforms like Facebook, Twitter and YouTube are completely different from the search engine optimization (SEO) strategies. You cannot dominate the search engines with SEO. Only with digital marketing strategies, you can achieve that goal. There are two types of traditional marketing strategies – the paid marketing strategies and the organic marketing strategies. In a way, online marketing is nothing new. Organic marketing has actually evolved as we know it today.
Organic search engine optimization works by optimizing the website through link building, keyword optimization and using the digital channels. On the other hand, the digital channels refer to the social media, blogs, and discussion forums. What’s important with these digital channels is that you build your brand through them. Social media, blog posts, and comments will help in building your brand’s reputation. When your brand becomes well-recognized, people will be willing to patronize you. At the same time, you’ll be able to increase the number of visitors to your site.
A B2B digital marketing professional will also guide you with regards to creating your sales funnel. Without one, you won’t know what’s in store for your business. Without the sales funnel, you won’t know where to turn once people have found your site. This is how you’ll be able to convert your online presence into actual sales.