Search engine optimisation (SEO), also known as search engine optimization (SMO), is a well-defined technique of promoting a website from search engines without the use of paid advertising. Search engine optimisation (SEO) is all about making a web site more visible to search engines and getting it to rank higher in the rankings of search results. It aims at improving the volume and quality of site traffic and resulting in improved sales. In fact, some experts argue that without SEO, sites could be set for extinction.
Search engine optimisation includes different techniques that may be used for improving a site’s ranking on search engine results pages. These techniques are collectively called SEO. In general, SEO includes the use of certain keywords, meta tags, headers, coding and other parameters that aim at attracting targeted visitors to a site. These visitors usually come from search engine results pages such as Google, Yahoo and Bing.
The algorithms used by search engines are extremely complicated. These are formulated according to the principles of natural language processing (NLP). Basically, search engines treat web pages as text documents containing tagged words and, in turn, associate these words with keywords. These keywords and key phrases are then used by these engines to get to the best page results. This is done based on the rules and algorithms of the search engines and on a particular page at a time. Several factors influence the relevance and the ranking of a web page on the SERPs.
The factors that affect SEO include the meta keywords and the keywords used in the title tag and the H-tags. Keywords also depend on the content of the web pages. Other factors include the page title, H-tags, link popularity and incoming links. It should be noted that these factors have an effect on the SERPs but are not the sole determining factors.
Many search engine optimisation experts say that if you want to improve your Google page rank, you need to get as many inbound links as possible. This is because Google uses a special algorithm to determine page rankings. To optimise Google PageRank, you must build as many inbound links as possible to your web pages. However, there are a number of factors that determine a Google page rank, including inbound links, internal linking, Google PageRank, link popularity, domain age, link structure and incoming links.
If you want to increase your Google page rank, you must ensure that the pages on your website contain unique content that is well written, interesting and informative. Content is important, since search engine algorithms look for it to determine where a page is placed in search engine results. You must also make sure that your website is optimized for local searches and also has links that point to it from other popular websites. On the other hand, backlinks are links that send users to your website; therefore, backlinks are also important for Google optimisation.
Another technique used by black hat seo companies is to create backlinks from other websites with the purpose of artificially creating rankings. Such practices are considered to be unethical and are banned by major search engines such as Google. Moreover, it is also discouraged as black hat SEO practices can have a negative effect on your rankings on the Internet.
Another method that many webmasters use is to link their web pages to directory listings. Some search engines allow webmasters to submit their webpages to directories that host free links. However, some search engines such as Google and Yahoo do not list website submission in their results because it is considered to be spamming.