What are SEO and Why is it Important?

search engine optimisation

What are SEO and Why is it Important?

Why is it important to have SEO and what does it mean for your website? It is a good question and the answer can be found by reading this article. After reading it you will understand why you need SEO to boost your search engine ranking and the link building to get ahead of the competition.

The definition of SEO is Search Engine Optimisation, which means improving the visibility of a website in the search engine results. So what does that actually mean? Well if you are in the middle of a search for a product or service, and you don’t see your site listed anywhere in the first ten pages of the search results, then chances are it won’t ever be seen.

This is because SEO works with the search engines by using techniques such as text, image, link building and search engine ranking. Let’s look at each in turn.

What SEO does is gives your site more visibility. Search engines love this because it means that your site is easy to find. When Google first launched their search, it didn’t work well for everyone because the site just got listed somewhere, then you couldn’t click on it to go to the page. That is not the way to do it now.

By SEO you give your site more “buzz” meaning that more people will visit your site. Think about it, if it was an advert in the newspaper and someone didn’t turn up to find it there then they wouldn’t read it and so wouldn’t buy anything.

To maximise your SEO, you need to create links. These are links from other sites back to your own site. When a visitor clicks on a link in your article or on another site, you increase your visibility in the eyes of the search engines. This is very powerful. To get that extra value you need to establish links between other sites which is where link building comes in. There are many techniques for link building and one of the best ways is to write articles and submit them to article directories which will bring in the links.

How does SEO and link building to help you achieve your goals in terms of search engine optimisation? SEO will help increase your visibility in the eyes of the search engines, because your site will appear higher up the page. This makes it easier for your visitors to find your site and also helps your page rank.

By using links, you will be helping your ranking in organic search results, which means no one is paying you to boost your ranking and you will still have a link coming to your site. This is great, because it means that you get a return on your link investment. How often have you heard someone say “I only promoted myself once but it still brought me a hundred links”?

So you link out and get a thousand inbound links, and a hundred of those links are from high quality websites that are credible. Now go out and apply your newly established authority to your main website and inbound links. You have just added two or three thousand points to your page rank in organic search results.

The more link backs you have the better your SEO ranking will be, therefore you should use all the tactics available to make sure you get links. This includes article submissions and even video submissions.

Another way that you can help your SEO is by using the pay per click advertising. For just a few dollars a day you can target specific keywords for your SEO campaigns. There are some very affordable services out there and if you are an online business owner, it is an excellent way to improve your page rank and get trafficto your website.