SEO stands for Search Engine Optimization. It is a procedure which is used in order to increase the traffic on websites. Link building refers to the steps taken with the intention of raising the ranking of a certain site or page in the search engine results. In SEO, link building involves the aim of increasing the rank of a particular page or website in the search results by getting quality backlinks.
A link can be said as a backlink if it is associated to a website that can increase the traffic on your website and eventually lead to the increase in the ranking of the website in the search engine. In case you have an interesting article published at your website, then you can include an appropriate link to the article on your website. For example, if you have written an article on How To Start A Business on your website, you can write an email to all the people who signed up for the newsletter at your website. In this email, you will inform them about your new blog and the URL to it. The link you use in this email is called a backlink.
Backlinks can be classified into two types. The first type is the organic backlinks which are not controlled and are given to you by the search engines. The second type is the inorganic backlinks which are controlled and are given to you by another person who has used your link to obtain a certain ranking on the search engine results.
When you have a website that is not updated frequently, then you should consider using links which are fresh. These links are called fresh inbound links. The reason for this is that these links are linked from other sources and not just from a single website. Another reason for getting fresh links is because they can bring more visitors on your website. For instance, if you have written an article on How to Start A Business on your website, and you get backlinks from other sources such as blogs, then the search engines are more likely to link back to your website than if you write another article with the same title but without backlinks.
The next thing to do in SEO is getting backlinks from trusted websites. You need to get links from trustworthy and reliable websites. You can get the backlinks by writing articles on other websites and submitting these articles to the various article directories. If you are not familiar with SEO methods, then it is better to hire a professional link builder in order to get the backlinks for your website. However, the process of getting backlinks for your website does not come cheap; thus you need to spend a lot of money in order to get good backlinks from reliable sources.
Another way to get more backlinks is by making article submissions and submitting the articles to the article directories that have backlinks to your website on a regular basis. There are many article directories on the internet that provide these services.
SEO also includes various techniques like pay per click advertising in order to get quality backlinks for your website. PPC ad campaign can be used to boost your site’s ranking, but it is also better to use a combination of these techniques in order to achieve desired results for your website.
SEO is a continuous process and you cannot stop it once it starts; hence it is better to continuously update your website to make it appear fresh and appealing. A consistent approach is always preferable. This can be achieved by using different strategies in order to get maximum benefits.