SEO is a broad term that covers several different techniques to boost a website’s rankings on search engines. While the title, keyword phrases and headlines are important for search engine optimization, link building is the most important component of an SEO campaign.
Link building, in layman’s terms, is the process of establishing, maintaining and promoting web pages that provide links to another website. In order to reap the benefits of such links, you must build a link network which will lead to your website.
A successful link building campaign will establish, maintain and promote your website through the distribution of one way links (essentially, any link pointing back to your site). Many websites make use of internet directories to help them build their link network, but other SEO practices can be used to build up your website’s SEO reputation as well.
If you want to gain access to this kind of backlinks, you must provide value to your target audience. As an SEO expert, you should know that all links to your website should be seen as free information or useful links, rather than as advertising.
If you have a website, you must make sure that it ranks high on search engine results pages (SERPs) to get traffic. This will help boost your website’s popularity, hence increasing the chance of more people clicking on the link to your website.
So how do you do link building? There are many techniques to help you increase the number of backlinks pointing to your website.
One of the best methods is submitting articles, news releases and blog posts to Ezine article directories, for example, EzineArticles.com, NewsForAll.com and WebPages.com. All these sites allow for internet article authors to submit short articles to them for free.
You can also join popular forum sites like Yahoo! Answers, Answers.com and Quora.com to answer users’ questions and engage in discussions with other users.
By simply writing articles and submitting them to popular sites, you can easily boost your website’s ranking in its site’s directory. This is not only an effective way to build up links to your website, but also a simple technique that provides for great backlinks that can prove to be extremely beneficial.
The benefit of using articles as a way to generate backlinks is that they can be reused, which means they will help increase the site’s name and link popularity. These types of articles will have a longer lifespan than spamming, because they are highly visible in search engines, and readers can naturally assume that the writer is an expert in the subject matter.
Another way to engage in link building is by writing articles about relevant topics and posting them on content directories. For example, articles on how to get more links to your website, on the various kinds of backlinks and ways to benefit from link building can be found in different article directories, in a similar manner to EzineArticles.com.
There are other ways to engage in link building. Through social media sites like Twitter, you can engage in discussions, receive tweets from followers, update your status on your website, and exchange links with others.