How to Write Freelance Marketing Consultant Resumes
Freelance marketing can be defined as the practice of selling your services online in exchange for a payment. There are various types of freelance opportunities and they are not based on geographical location. If you are looking to become a freelance marketer, it pays to understand the best way to get your freelance marketing efforts started. This requires research and strategic planning. Here is how to get the most out of your freelance work online:
Strategic planning: Many digital marketers make the mistake of spending too much time on the front end of their businesses. Instead of focusing their time and energy on building relationships with potential clients, they spend too much time on the backend of the business. This is counterproductive. Freelance marketing is about taking the pulse of your clients and avoiding the famine and boom cycles that plague most freelancers. For digital marketers, this enables them to spend more time close to the action – hence the term “close the loop.” Clients tend to be more receptive to proposals if they feel like they are in the middle of a conversation with someone who knows them.
Research: As a freelance digital marketer, you should always keep abreast of your market. It is important that your clients know what you can do for them and why they should hire you. You should understand the goals of your clients. For instance, if you are marketing digital products for small businesses, you should know that you won’t be able to pitch your products and services as much to businesses located in large cities. Clients also want to know that you are a team player; therefore, you should communicate the point that you will support them and guide them through the process of hiring you.
Diversify: Many digital marketers get caught up in only one area of freelance marketing. They often overextend themselves and even saturate the market by offering services in just about any sub-niche they can find. Clients, however, are happy when you have experience and skill in various fields. This will demonstrate that you can work anywhere and with anyone. If clients see that you have expertise in several areas, it gives them a sense of security that you can handle their small business needs.
Flexibility: Another benefit of being a freelancer is the freedom of flexibility that comes with freelancing. There’s no office to maintain, no manager to report to, no deadlines to meet. The best thing about freelancing as a digital marketing freelancer is the ability to be your own boss. You set your own hours, you set your own price, and you determine what you want to focus on. Most importantly, though, you are the boss. If you’re unhappy with some aspect of your freelancing work, you have the option to move onto another project without facing harsh consequences.
Niche: One of the benefits of freelancing that many people don’t think about is the ability to choose your own niche. While most clients want to use your services in every possible way, you can find a great niche that you specialize in and offer your services to. For example, if you’re skilled in SEO and you offer to write and submit articles to several different article directories, your clients could search for “SEO articles” or “digital marketing articles.” You have the ability to choose your own customers, and this knowledge can prove quite valuable in the future.
Freelance marketing consultant resumes should always be tailored to the particular client you are working for at the time. You want to make sure that your keywords are present throughout the resume, and you want to make sure that your content is keyword rich but concise. It should be easy for a potential client to find your name and contact information within the first few sentences. The content of your resume should match the nature of the work you are offering to your clients, and you can always make changes to it once you have a full list of potential clients you are working with.
As freelance workers we are constantly looking for new and exciting ways to increase our income. By offering your digital services to a variety of clients you will have the opportunity to build up a full list of potential clients who you can recommend to other digital marketers. If you use these tips as well as a quality website and quality freelance work, you will soon find yourself being sought after by many different digital artists and internet marketers. As your digital marketer skills improve, so will the money!