What is Search Engine Optimisation? Search engine optimisation (SEO) is basically the process of optimising your web site for organic, or natural, traffic from search engines. The more you rank high in natural results, the better your chances of being on top of the search results for specific keywords and key phrases that are most relevant to your business.
So what does SEO entail? A lot of people assume that a website with a ‘good’well-optimised’ website is a site that will be popular. However, a lot of time and effort goes into search engine optimisation. To be fair, no one expects a website’s rank to be static, especially since some search engines actually do their own search to see how often the website is visited.
SEO is more than just linking a website directly to its competitor. If a website doesn’t rank high enough for a specific keyword or phrase, it won’t get any visits. Therefore, in order to get more visitors and conversions, links are very important to an SEO campaign.
The reason that links are so important is that the more links there are pointing back to a website, the higher the chances of it appearing on the first page of search results. A higher position means higher chances of traffic, and higher chances of conversion.
In addition to creating quality links, you should also conduct a search engine optimisation campaign that includes quality inbound links. These are links that direct back to a particular website. This can be done by writing articles, submitting your site to directories and submitting your URL to search engines (like Google, Yahoo, Bing, AskJeeves). Some online article submission services include a section where you can add keywords that are related to your business website.
To increase your chances of getting listed on the first page of search results and getting better ranking in the organic results (i.e. higher position), you should also improve the appearance of your site to the search engines. It should have a clean and user-friendly design and look professional. It should not be cluttered with too many ads or links.
Finally, you need to create a link building campaign that offers a high degree of value to the website’s owners. For example, you may want to offer free reports on your site that you can distribute to your customers if they sign up for your newsletter. This may sound like a small thing but it can make all the difference in the world in increasing your web site’s exposure and your business.
SEO is a long, hard road. It takes a lot of patience, time, and effort but it can be a very rewarding experience.
If you want to know how to make money through search engine optimisation, you should always remember to do research first. Research will help you know what you need to do to improve your website’s ranking, to find new keywords that people are using and to learn about the marketing techniques and tools available to you. Doing research also will help you find out which link building services are worth using.
Many internet marketers tend to jump from one service to another without really knowing whether their campaign is effective or not. There are too many to list here but I would recommend that you seek advice from experts if you are new to the process. Search engine optimisation is not a matter of luck, it takes work and it will take time and effort.
If you are new to the search engine optimisation campaign, do your research before you start. It is easy to make assumptions but make sure that the service you use is reputable and has a solid track record. Also, be prepared to spend a lot of money because you may need to hire a full team.
Lastly, when you launch your search engine optimisation campaign you should always make sure that you update your website and all your content. This way, you can keep on improving your ranking and you will get better results.