Advantages and Disadvantages of Digital Marketing
Digital marketing is basically the aspect of online marketing, which uses various online and web based digital technology like desktop computers, cell phones and many other digital media and communication platforms to market services and products. The goal of a digital marketing strategy is to increase brand recognition and generate revenue from every sale made as a result of the marketing strategy. It is a very effective marketing strategy because unlike the traditional forms of marketing, a digital marketing strategy is much easier to track as it is generated digitally, hence the term digital marketing. Digital marketing can be used in several ways but the most common ways include email marketing, social media marketing, search engine marketing and web 2.0 strategies.
Email marketing includes sending short sales messages to prospects in a loop back to you creating an impression in the prospect’s mind. It is one of the best forms of digital marketing as it can reach millions at one go. These loop backs are sent as email attachments which contain useful information that the prospect is looking for. Most digital marketing software provides you with the ability to create these ads as well as a wide variety of templates so that you can create the right ones depending on the kind of business you have.
Social media platforms include Twitter, Facebook, YouTube, LinkedIn, Etsy and many other social media platforms that allow you to advertise your product and services in a personal and engaging way. The beauty of this campaign is that you can target anyone irrespective of age, sex and location and even their financial status. This form of advertising allows you to target people who are ‘active’ on the platforms where your ads are shown such as Facebook, LinkedIn and Twitter. You can also upload video-based ads on these platforms which help you engage and present yourself and your company better than ever before. All these platforms are considered to be digital marketing platforms and should therefore be included in any online or web-based advertising campaign.
While these platforms allow you to advertise your products and services more effectively, they also allow you to focus on creating more inbound links to your website. The more inbound links you get to your site, the more traffic you will get to your site. This means that more people will end up at your website via your inbound digital marketing strategy.
The best part about these digital channels is that they are measurable. The metrics from the measurement tools provided by these platforms provide you with information on how your advertisements are performing against your goals. These tools also provide you with information on the number of times users click on the ad and how many times they are being directed to the landing page after clicking an ad. The metrics also measure the number of times users are being inspired to sign up for your email marketing list.
Digital advertising platforms allow you to track user behavior with these channels much more effectively than with traditional marketing strategies. The reason is that digital marketers are able to see user behavior much more clearly than traditional marketers. With a traditional marketing campaign, you have to rely on a variety of metrics provided by third-party companies. However, digital marketers can easily see user behavior across multiple channels and measure success more effectively.
Another benefit of digital marketing is that it gives you more opportunity to engage potential customers. When you use social media advertising to bring more potential customers to your website, you are able to offer them free offers or discounts. This gives you a chance to market to people who would not normally be interested in your products and services. However, some social media platforms have rules that prevent you from advertising to people who do not fall within your demographic. For instance, if you are promoting a business that caters to senior citizens, you will likely not be able to advertise on a channel that caters to younger generations.
Digital marketing has many advantages and disadvantages, but it is certainly worth exploring the potential of these platforms. Traditional forms of marketing are generally very expensive and time-consuming, but with digital marketing campaigns, it is possible to reach potential customers at any hour of the day and night. If you are considering incorporating digital marketing into your marketing strategy, you should also consider the costs involved. Digital marketing campaigns can be effective and cost-effective, but they do require a significant investment of your time.