Definition: Search engine optimisation (SEO) is a branch of web marketing dedicated to improving website visibility and search engine ranking by using strategic techniques. It includes various processes like link building, article writing, directory submission, press releases and search engine optimisation. Link building is a part of the process of SEO as it helps your website gain popularity in search engines by directing targeted traffic to it.
Definition: SEO is an internet marketing discipline concerned with increasing the popularity of websites in search engines. What this actually does is help your website climb up the search engine rankings. SEO has three major pillars. These are building links, improving internal search ranking, and advertising.
Link Building: As already mentioned above, the first pillar of SEO is link building. This is achieved by making friends and contacts in the online marketing community, by giving away free stuff, and by blogging and promoting existing sites. If you want your website to rank high for a particular search term or phrase, then you must build links to it. The best way of doing this is by submitting articles to article directories, creating profiles on forums and social networking sites, creating forum threads and guest posting on other people’s blogs. You can also hire professional link builders who will create backlinks for you.
Definition: One of the key strategies in search engine optimisation is to get your site ranked high for a particular search term or phrase. To do this, you need to do lots of keyword research. Keyword research is also an integral part of SEO content writing. Basically, you have to create unique content for every niche market that you are targeting and use keyword density in your content so as to rank well for those keywords.
Use the right keywords: Basically, the right keywords are those that are most often searched when people are looking for products or services similar to yours. There are various tools available on the internet which you can use to identify these keywords. If you want your site to be noticed by the major search engines like Google, then you should aim to rank well for popular search terms or phrases on the search engines. In addition to that, you need to optimize your web pages for these keywords, so that they will appear higher on the search engine results.
Definition: Search engine optimisation is also known as SEM (Search Engine Marketing). Basically, it involves using natural keyword phrases in your web pages to increase the rankings on the search engines. It also involves the use of back links to increase the rankings of your pages on the search engines as well. It also includes creating quality articles for the purpose of building link popularity, and utilising the apt keywords to rank well for the search term or phrase you have chosen.
How To: Basically, search engine optimisation requires that you create search engine friendly web pages. You need to make sure that the text on the web page is easy to understand for the users. It is also important that the keywords you use are placed strategically so that they rank well. When choosing a good title for your web page, keep the search term in mind. Also remember to include the keyword in the title and in the subtitles. Also ensure that your page content includes all the required search term and avoid overcrowding.
What’s The Point? This technique is highly important for your business. If you fail to do this, chances are that you will not make it in the highly competitive field of the internet. As a result, your customers may lose interest in your product, and you may even get replaced by a competitor who does understand the basics of search engine optimisation. Therefore, you should never take this lightly.